Meta Ads · Google Ads · Performance Marketing

Turn ad spend into walk-ins and site visits, not just clicks.

I plan, launch and optimise Meta and Google Ads campaigns for construction equipment & material suppliers and jewellery retailers — managed by one specialist who knows both trades, not a rotating account team.

Construction Equipment & Materials Jewellery & Luxury Retail
2
Ad Platforms
2
Specialised Industries
Weekly
Reporting

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Cost Per Lead
CPL
Tracked weekly per campaign, not just per platform.
Return On Ad Spend
ROAS
Tied to actual inquiries and sales, not vanity clicks.
Click-Through Rate
CTR
Creative and audience testing to keep this climbing.
Conversion Rate
CVR
From ad click to form fill, call, or store visit.
What I do

Everything between your budget and your next customer.

Four services, run together so nothing gets lost between platforms and pages.

Meta Ads Management

Facebook & Instagram campaigns — audience targeting, creative testing, and retargeting for people who've already shown interest.

Google Ads Management

Search, Display and Performance Max campaigns built around what your customers actually type when they're ready to buy.

Landing Pages & Funnels

Fast, mobile-first pages built to turn a click into a filled-out inquiry form — not just a pretty scroll.

Reporting & Optimisation

Plain-language weekly reports and ongoing tweaks to spend, targeting and creative — no jargon, no guesswork.

Who I work with

Two industries, two different buying journeys.

A contractor comparing excavator suppliers and a customer choosing a wedding necklace don't respond to the same ad. Campaigns are built around that.

Construction Equipment & Materials

Lead generation for suppliers, dealers and rental companies serving contractors and builders.

  • Search & Display ads targeting contractors and site managers actively sourcing equipment
  • Lead forms built for bulk-order and rental inquiries, not just a "buy now" click
  • Location-targeted campaigns around active project zones and industrial areas

Jewellery & Luxury Retail

Footfall and catalog inquiries for showrooms, built around trust and occasion-based buying.

  • Instagram & Facebook catalog ads showcasing collections to local, high-intent audiences
  • Festive and wedding-season campaign calendars planned months in advance
  • WhatsApp and call-based inquiry routing for a more personal, trust-first close
How we'd work together

A five-step cycle, repeated every month.

Nothing launches without a plan, and nothing keeps running without a reason.

01

Audit

Review your current ads, page and past results — or start clean if there's nothing yet.

02

Strategy

Pick platforms, budget split and offer based on your industry and buying cycle.

03

Launch

Campaigns go live with tracking in place from day one, not added later.

04

Optimise

Weekly adjustments to targeting, budget and creative based on real performance.

05

Report

A plain-language summary of what worked, what didn't, and what's next.

Why work with a specialist

One person managing your account. Not a rotating junior team.

01

Direct access

You message me, not a support ticket queue.

02

Industry-specific playbooks

Construction and jewellery campaigns run on different logic — built accordingly.

03

No lock-in contracts

Month-to-month, so results have to keep earning the relationship.

account_manageryou, directly
platformsmeta_ads, google_ads
reporting_cycleweekly
contractmonth_to_month
industries_served2 (specialised)
statusaccepting_new_clients

Ready to stop guessing where your ad budget goes?

Fill out the form up top and I'll send back a free audit of your current setup — no pressure, no lock-in.

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